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» » The Infomercial (2018)

Short summary

In the ad-break between acts of a soap opera, a woman sees an infomercial. It opens on a man bemoaning all his debts, and transitions into an infomercial where a woman informs the audience about the 'life-changing' benefits of the newest product: money. While showing the stark differences between the people who don't use money (and how unhappy they are), and the people who do use money (Who are all happy), it is a satirical look at the 'rich become richer and the poor become poorer' saying, where money is lauded as a fix-all for everything.

McCourt got the idea for The Infomercial after being denied funding-assistance for eye surgery because her income wasn't large enough. However the person on the phone 'congratulated' her for 'surviving on that amount of money'.

The outdoor spinning portion was filmed on one of Toronto's hottest days that summer, and the cast had to try and look happy and refreshing while avoiding heat-stroke.


Credited cast:
Ariadne Deibert Ariadne Deibert - Unhappy person / happy person
Emily Siobhan McCourt Emily Siobhan McCourt - Infomercial Woman
Tyler McKinnon Tyler McKinnon - Unhappy person / happy person
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